by Prince Kapoor
It can be difficult to develop a content marketing strategy that best suits your needs. Additionally, you will have to understand the type of audience your business caters to. It is also important to develop high-quality content for that audience. Ideally, content must be engaging, so that people get interested in reading and sharing them. The only drawback in this, otherwise perfect process, is that it is time-consuming. Plus, if one does not do it the right way, chances of getting traffic to the site becomes remote.
But don’t fret. It is said, if there is a will, there’s a way! In fact, there are five ways in which you can take your content marketing strategy to the next level. So gear up, and let the learning begin.
Identify Which Content Will Secure You an Outbound Link.
A lot of changes have taken place in the Google Ranking algorithm in the past 10 years. Of course, these changes have had diverse effects. But the most significant one was the change in the method of page ranking. Up till now, it was possible for many to get their page ranked even if their content was low or substandard. This has adversely affected the quality of Google’s result. But with the new changes brought in, the quality of the content plays an important role.
Despite the changes made, links still play a very important role. They are in fact considered the most important ranking factor by multiple SEO experts. However, having said all that, it is crucial to note that not every link is worth sharing.
Deliver Content That Your Readers Will Share.
If people find it hard to link to your content, then they might not share it. Going by simple thumb rule calculation, 250 thousand or more Instagram posts are shared every second. So how do you grab the attention of your viewers and compel them to share your content? One of the ways to do that is by making the content go “viral”. This theory was developed by Jonah Beger and he pointed out six components of viral marketing:
- Social Currency
- Triggers
- Emotions
- Public
- Practical Value
- Stories
But the sad news is, even if all the above-mentioned points are there in your content, people still may not share it. It is very difficult to predict what exactly will your audience like. In such a case, a reverse engineering process can be tried. Try to find out a piece of content which has already been shared a lot. Then use growth hacking tools such as Buzzsumo to understand the reason behind its popularity!
Design Effective Email Signups.
Though this is an old beaten technique, it is still effective! However, making people sign up the email list is not an easy task. As per statistics collected from 2016, there are many blogs, over 30 million which run an email list campaign. With so much already existing, there are chances that your email signup may be lost. Thus, instead of making people sign up for your email list, work on attracting them. Ask yourself, what do you have to offer which others can’t?
Create Better Content For Better Ranking.
While reverse engineering the already viral content is a way to understand the interest of your target audience, this is not the only way. There exists another way to get better ranking on Google. While most of us are under the impression that quality is more important than quantity, the ranking process shows otherwise. The word count does play a very big role here. A study conducted by SerpIQ revealed that articles of 2000 words or more are more likely to come up in the top 10 Google results.
Collect Your Traffic.
There are multiple blogs on any topic that you can think of spread all over the internet. Such blogs collect thousand of visits per month. But it takes a lot of time to go to that level. However, there is one way in which you can perhaps accelerate the process a tad bit. But how? Guest Posting is your answer! Guest Posting is an old technique in which you develop content for another site with an inbound link to your site. So when the content gets shared and read, chances are you will be getting some traffic!
For those of us in the digital marketing world, content is king. The strategies and methods are changing every day. But in order to keep your king happy, you must deal with uncertainties.
Prince Kapoor is a seasoned marketing analyst and blogger. With his skills, he has been helping fellow marketers and brands worldwide.
