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What Is PPC And How To Use It In Your Marketing Strategy
In today’s competitive world of digital marketing one of the most sought after strategic goals is to achieve an organic high ranking on a search engines like Google. Doing so takes loads of hard work...
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Giving Your Business A Boost With Instagram
The desire to expand your business is a rational one and one which is important to have if you are serious about building a successful business for yourself. Of course, this involves an awful lot of...
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Why Digital Technology Is Important For Business Marketing
When you first start out with your business venture, there are many challenges you will have to overcome. Finances can be one of the major challenges for many start-ups. The other is the stiff level...
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7 Hacks To Consider Being A Master On Instagram
Did you know that in a day a person spends 1.72 hours a day on social media platforms? With this information, one would be able to make proper use of your Instagram and engagement through brand...
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[Infographic] Is SEO Or SEM Better For Online Marketing?
Search engine marketing (SEM) and search engine optimization (SEO) are fundamental to online marketing, and though both are shown to benefit business immensely, they’re not the same. SEM is geared...
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Online Influencer – The Most Wanted Job Of The 21st Century
In the past century, whenever a new trend would emerge, there was a good chance that actors, musicians or professional athletes had something to do with it. People would turn to traditional media,...
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5 Easy Strategies For A Successful Email Marketing Campaign
Digital Marketers can’t get enough of email marketing, and for good reason too. Reports valued the ROI of email marketing at 44:1 in 2016 – $44 dollars of value for every $1 spent. While the ROI has...
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3 Tips To Make Your Blog SEO Friendly
Many people do not pay attention to the quality of the blogs but poorly written blogs don’t do much for brand image. To effectively turn your SEO blogs into leads the content you put out, i.e. your...
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How To Make Marketing Work Better For You
It’s 2019 and saying that we live in a digital world is a huge understatement. People practically live in their electronic devices. Take a smartphone away from someone and they would most likely be...
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Smart Marketing Techniques That Hold Relevance Until 2022
It’s the year 2019, and digital marketing is thriving around the world. Where businesses and brands depend upon it for building up their brand name and generating leads, freelancers are using it to...
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For The Young Business Owner: How The Power Of The Internet Can Make Or Break...
Undeniably, the internet has made a big impact on the everyday lives of the people of today. Young and old, men and women, rich and poor, almost everyone has access to the internet. The internet has a...
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A Start-Up’s Digital Checklist
If you are starting out on a new venture, chances are you won’t have a website or digital platform from which to help propel your business forward. With everyone using the internet for research of all...
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3 Digital Marketing Trends For 2019
One of the most unpredictable things about marketing in 2019 is trends. Irony-stuck? Be with me here. A tactic that used to work a month ago may become totally void by the end of today. And it won’t...
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8 Ways To Avoid A Terrible Ranking In The Search Results
by Christian Carere, founder of Digital Ducats Inc There’s nothing worse than watching your website fall further away from the first page and wondering what you can do to reverse a failing ranking....
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Can You Trust Google Reviews? Here’s How To Spot (And Deal With) Fake Google...
by Jessi Duffin, Director of Creative Operations for Big Leap Whether your business is online or has a brick and mortar location, there’s no escaping the power of online reviews. Customers are turning...
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Digital Gold: Why It’s Worth the Effort To Increase Your Business’s Instagram...
As of January 2019, Instagram is used by an average of 500 million Americans each day, according to the data of Statista. Every business owner should recognize the fact that the number represents...
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Planning Social Media Content in 2019? Here Are The Mistakes To Avoid
by Mike Bird, CEO and co-founder of Social Garden Whether you’ve just secured your first graduate role or you’re looking to boost the numbers of your own business’s social media accounts, we can all...
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3 Budget-Friendly Facebook Marketing Tips For Entrepreneurs
There’s a reason entrepreneurs and owners of small businesses use Facebook as part of their marketing strategy – it works. When you own a small business, competition is tough and keeping your...
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6 Ways To Make Visitors Stay On Your Website – Improving Bounce Rate
The visitor must stay at the landing page and visit other pages as well. He is more likely to convert if he stays longer. It’s called a ‘bounce’ if the visitor left your website after viewing only one...
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You’re Probably Doing Retargeting Wrong, Here’s Why.
When it comes to a retargeting strategy, there’s a fine line between helpful and annoying – which side of the line do you fall on? We’ve got some bad news. People are catching on to your marketing...
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